Larry Shaffer is the senior vice president of marketing and business development for Insperity. He has more than 27 years’ experience in the HR outsourcing industry, joining Insperity in 1999 as a sales representative. Since then, Larry has filled several roles, including district sales manager; general manager of the Houston service region; vice president of midmarket service operations; senior vice president of strategic business development; and his current position as senior vice president of marketing. While leading strategic business development for Insperity from 2010-2016, he oversaw the Build, Buy and Partner initiative to help the company add multiple business units and expand its portfolio of products and services. Prior to Insperity, Larry worked for STAFCO, an emerging PEO in San Francisco.

Larry is a volunteer for the Prison Entrepreneurship Program and is on the board of trustees with the Star of Hope, a Houston-based non-profit supporting the city’s homeless population. Larry has traveled to Africa five times to provide leadership training to Malawi’s Christian community and local pastors.

Larry earned a bachelor’s degree from Pacific Christian College in Fullerton, California, and has two master’s degrees: a Master of Arts in Christian studies from Luther Rice University in Lithonia, Georgia, and a Master of Business Administration in finance and accounting from Regis University in Denver, Colorado.

Dr. David Cook has spent the past three decades coaching the minds of world and national champions, Olympians, elite performers, Fortune 500 companies, executives and leaders. As an innovative peak performance coach and thought leader, Dr. Cook’s “Mindset of a Champion” keynote inspires and equips performers and leaders in business and sports with cutting-edge principles that lead to championship performances in the midst of adversity, interference and change. His best-selling performance enhancement novel, Seven Days in Utopia, is based on this keynote and was turned into an award- winning movie, starring Academy Awards winners Robert Duvall and Melisa Leo. Dr. Cook served as executive producer and screenwriter.

Dr. Cook has represented the United States at the International Olympic Academy in Greece, served as president of the National Sport Psychology Academy and was recently named a “Top 10 Mental Game Consultant” by Golf Digest magazine. He served as the mental training coach for the San Antonio Spurs for eight seasons, including their first two world championships.

Doug is chairman of Newport LLC, a national partnership of CEOs and senior executives who advise emerging middle market companies and assist private equity firms to invest in and grow portfolio companies.

He is a member of the teaching faculty at the Jim Moran School of Entrepreneurship at Florida State University and is also advisory board chairman for the Business Dynamics Research Consortium at the University of Wisconsin – Extension. In addition, Doug is the former chairman of the board for the Association for Corporate Growth (ACG).

Previously, Doug was chairman and CEO of Tatum LLC, which grew into a highly respected national professional services firm with 30 offices and over 1,000 professionals and employees. The company was sold to Spherion in 2010.

Doug is the managing director of TIP Seed Fund LLC, a newly formed seed stage VC fund with investments and investment rights in a diversified portfolio of companies with unique and proprietary products in the consumer, high-tech and nutraceutical to pharmaceutical marketplaces.

He is also the author of No Man’s Land: Where Growing Companies Fail, a leading text about growth companies that has been translated into several languages and has won four National Best Business Book awards. Doug’s insights about the economy and business have been cited in hundreds of media outlets, including Inc. magazine, The Financial Times, and The New York Times online.